About Us

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Choose Kind YYC is a group of parent volunteers based in Calgary, with a strong desire to spread the message of kindness. 


Our mission is to raise awareness and support for child and adolescent mental health initiatives at the Alberta Children's Hospital, through the sales of BE KIND Shirts for Pink Shirt Day.

Pink Shirt Day is a call to action to be kind to one another, to stand up to bullying, and to treat one another with respect and compassion ~ EVERY DAY.