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Pink Shirt Day

February 22, 2023

Pink Shirt Day began in 2007 as a simple act of kindness, demonstrated by youth from a small town in Nova Scotia, Canada. Two teenage boys took a stand against classmates who were bullying another boy for wearing a pink shirt. They brought pink shirts for all of the boys in Grade 9 to wear on the same day, to show solidarity with the boy who had been bullied. The movement is now recognized globally in a show of solidarity, and to remind of the importance of standing up to bullying.

Pink Shirt Day is taking place on February 22, 2023. We are selling pink “Choose Kind” T-shirts to participate in this global action against bullying and to spread the message of choosing kindness.

All funds raised through the sale of the T-Shirts will support Youth Mental Health Programs and Initiatives at the Alberta Children’s Hospital, including the new Centre for Child and Adolescent Mental Health – a vital facility that is expected to open late fall 2022, and provide significant resources to youth experiencing mental health concerns. 

Together, we can all stand up to bullying. Wear a Pink Shirt and pledge to Choose Kind.